Explore the Trends Shaping AEC Marketing Strategies in 2023

Introducing your comprehensive guide to navigating the dynamic marketing landscape of the built environment. We compiled data from our annual marketing survey, marketing excellence award program, and a specialized AEC social media survey to create the 2023 Marketing Report of AEC Firms.

Explore the trends shaping marketing strategies in 2023 and help your firm understand what's relevant to stay ahead in the competitive AEC market:

Increased AI Adoption - The report introduces a new section illustrating the industry's growing adoption and integration of machine learning tools. When ranking the impact or disruption caused by AI in various aspects of their business, firms have assigned the highest significance to marketing.
Marketing Staff - 37% of surveyed firms lack a dedicated marketing department or an adequately staffed full-time marketing team.
Higher Spending - Firms are increasing their marketing budgets, with 94% expecting an increase in 2023, from 69% in 2022 and 54% in 2021.
Strategies & Challenges - Firms have tried everything from advertising to telemarketing to mass mailings to cultivate business - we have collected the data for what's working and what's not.